ABOUT US

We create e-commerce brands that are focused on women

Women's shopping power is the main driving force behind most markets. According to Harvard Business Review, women influence 93% of all purchases and yet 91% of women feel that advertisers don't understand them.

It is therefore, really important to take women interests and decision making processes when planning and creating marketing campaigns. Who better understand women than fellow women?

We believe, marketing by women to women can be a powerful force for good.

Meet our founder

Celeste Wairimu, a digital strategist, launched this company with the aim of contributing to humanity through women empowerment.